Our Story
Beau Swim started in 2020 with one idea: swimwear you actually feel good in, made the right way.
We're known for cheeky cuts and vibrant colors that are made to stand out. Swimsuits designed to be worn all day, not just photographed. Every bikini and board short is ethically made, and we're obsessed with sourcing high quality fabrics.
Sustainability isn't an afterthought here. Most of our pieces are made with ECONYL, a fabric spun from ocean waste and recycled plastic bottles.
And yes, we hit the runway. You can watch our Miami Swim Week and Monaco Swim Week shows on YouTube, or over on our Fashion Shows page.
Our Creator
Samantha Jones is the creative force behind Beau Swim.
She grew up in Boston and moved to Los Angeles to chase a career in fashion design. In 2019 she graduated from the Fashion Institute of Design and Merchandising with a degree in Merchandising Product Development and a B.S. in Business Management.
The beach and fashion were always the two things she loved most, and swimwear was where they met. Somewhere in the middle of her studies she also learned how much damage the fashion industry does to the environment, and decided she wasn't willing to build a brand that added to it.
So she built this one instead: swimwear that's unapologetically fun to wear, made from fabrics that don't cost the ocean.
Sustainability
Fashion is one of the biggest industries in the world. It's also one of the dirtiest.
Waste is the heart of the problem. In North America alone, we throw away the weight of over 20 Empire State Buildings in clothing every year, and almost all of it ends up burned or buried.
We'd rather not add to that pile. Our entire men's collection and a good part of the women's line is made from ECONYL, a regenerated fabric spun from ocean waste and plastic bottles. Every suit made from recycled material is material that stays out of a landfill.
Fabric is only half of it, though. A portion of every sale goes to the ROLE Foundation, which teaches businesses and individuals how to work and live more sustainably. Awareness does a lot of the heavy lifting in this crisis: the more people understand, the more actually changes.
None of this fixes the industry on its own. But we'd rather be part of the solution than pretend the problem isn't ours.